In this May 23, 2014, file photo, Janay Rice, left, looks on as her husband, Baltimore Ravens running back Ray Rice, speaks to the media during a news conference in Owings Mills, Md. (AP Photo/Patrick Semansky, File)

Ray Rice looks so casual. After he hits Janay Palmer, his then-fiancée, now wife, the Baltimore Ravens running back stands over her, and when the elevator door in the Atlantic City casino opens, he drags her limp body halfway out, walks back and forth, then stands around, even chatting with people who come along. He doesn’t seem shocked. He doesn’t check to see how she is. It takes a passer-by to comfort the still-groggy, disheveled Palmer.

TMZ on Monday released more of the video that the public only saw a fraction of in February. It graphically shows the argument, the punch, the fall and the scene outside the elevator – nonchalance from Rice that is almost as sickening as the violence. Now anyone can view the beginning, the middle and what the NFL hoped would be the end of a controversy that is only heating up.

The Ravens have terminated Rice’s contract. What else could the team do? In his media remarks scheduled for Monday night,  Ravens coach John Harbaugh certainly won’t echo his July comments that “there are many sides to every story.” The team is already being criticized for waiting until the video surfaced to take decisive action.

Shortly after the Ravens cut Rice, the NFL announced that it had suspended him indefinitely. The league took sustained and widespread criticism for a puny, two-game suspension for Rice in July. Commissioner Roger Goodell subsequently apologized and reconsidered his actions; he announced more severe punishment for domestic violence offenses — six games for the first and a possible ban for a second offense — and said he “didn’t get it right” in Rice’s case.

With the release of the new video, Goodell’s response looks even more craven. He and the league have been asked if they saw or were aware of the complete video before the suspension. “We requested from law enforcement any and all information about the incident, including the video from inside the elevator,” the league’s lawyerly statement said. “That video was not made available to us and no one in our office has seen it until today.” With the level of trust most have in the league, you can be sure that will be questioned and investigated.

It’s not exactly the publicity the NFL wants at the beginning of football season, when its gladiators take the field for a more controlled form of combat. The league has been trying to win more female fans – this video won’t make any of those cute ads with women wearing shaped-to-fit team gear.

It was possible for some fans to line up and cheer for their favorite teams, and have a “show’s over, let’s move on” attitude when they knew just a little about what happened that night in Atlantic City and ignored the rest. They chose instead to concentrate on the apologies, the news conference with Rice and his wife sitting far apart but side by side, he pledging to be a better father to their young daughter, “a better husband, a better role model,” and his wife deeply regretting “the role that I played in the incident that night,” a jarring note the team repeated on social media, showing just how much the Ravens did not get it.

At Ravens practice in July, Rice was given a standing ovation and cheered when his image flashed on the big screen. Will fans still cheer? Football’s most devoted followers have shown a great capacity for compartmentalization, enjoying this most popular of spectator sports as past stars struggle with long-term effects of concussions and young stars, such as Rice, act Sunday game violence off the field against far weaker opponents.

That there seemed to be more controversy – and time served – when Michael Vick admitted to abusing dogs is not that surprising. This year, a report from the Black Women’s Roundtable showed black women making progress in business, education and political clout but vulnerable to health problems and violence. It said “black women are especially likely to be a victim of violence in America. In fact, no woman is more likely to be murdered in America today than a Black woman. No woman is more likely to be raped than a Black woman.” What happens next in Rice’s case might show just how much black women are valued.

Of course, although no one knows what goes on in any relationship, viewers can’t help wondering what is going on in Janay Rice’s mind as she watches endless replays of her body being dragged and ignored by the man she has promised to love and cherish, the father of her daughter, who will one day be asking her parents to explain the video that lives on. Ray and Janay Rice have said that they are moving on, with personal and professional counseling to confront what happened and to make sure it never happens again.

But on that night, it seemed that an unconcerned Ray Rice had already moved on after an act of violence, leaving his love sprawled in a hotel hallway with only a passer-by, maybe a stranger, to care. Now that he’s become the video picture of an abuser, he’s lost his job. I wonder, does he care now?